Creating the Flip Lid
I have two children, (Elyse 13 and Jackson 11), so I’ve had a fair amount to do with lunchboxes over the years. I’ve noticed from year to year, that not much has changed in the world of lunchboxes. They’re all pretty much stock standard with a very limited colour choice, and as for design? What design?
Sure, a lunchbox serves a basic purpose... but does that really mean it has to be basic? I didn’t think so.
So I started to think about an alternative. It had to have an interesting design, it had to have interesting colours, and it had to be fun. As a result of all that thinking, the Flip Lid emerged.